#balmaination

Photography: Lindsey Thoeng

Balmain for H&M collaboration screams gold, embroidery, velvet, and silhouette. The collection is very similar to the Balmain mainline, which is one of the reasons why people were waiting so anxiously to buy the clothes at H&M. But the biggest marketing tool that made the collection so wanted was the all the pizzazz in Social Media. Specially because the super models influencers: Kendall Jenner and Gigi Hadid were on the hot spot of the Balmain x H&M campaign.

I knew that I wanted this Green Velvet Dress from the very fist time I put my eyes on it.  I love the deep dark green color because it gives a new color to my collection of only black fall/winter dresses. This color has the same good qualities of a black dress: sophisticated and easy to style, which made me want it even more. I love things that are chic and practical at the same time.

I have a long body, so I love the way that turtlenecks and shoulder pads look, because they have a nice structure and give me an impression of good posture. When I looked at myself in the mirror, I felt strong and confident. I was even playing around on my snapchat (kelpaiva), saying that I never felt so Jenner before.

I don’t think I can say anything to explain why I added the belt to this look. Just look at how beautiful this belt is, and how it makes my waist smaller, plus it adds glamour and “Balmainesses” to my look.

Lastly but not least, I also love this dress because it is totally wearable! Even though it is very chic, and it’s from a Balmain collaboration, it is not super luxurious at the point that I would never wear it. As I said before, it is super easy to style, and It will look chic not matter what. I can totally see myself wearing this dress to a party, a cocktail event, or even to a semi-fancy dinner. I am so happy I got this dress. As Olivier Rousteing said before the launch: “It’s going to be once in maybe a century that people will have this chance to get these couture things”. I definitely took his words seriously. Who knows when I am going to buy Balmain again?

Photography: Lindsey Thoeng

Raquel Paiva

Brazilian fashion and lifestyle blogger based in NYC